INVESCO
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Challenge
When UBS acquired Credit Suisse in 2023, it marked the largest financial services merger in history and a pivotal moment for the industry.
UBS needed to define a new era of leadership and reintroduce itself to the world with clarity, unity, and purpose.
The merger represented a defining moment and an opportunity to redefine the company's global vision and transformation strategy.
Solutions
To guide UBS through this transformation, we built a strategic communication framework that aligned employees, clients, and stakeholders.
- Integration — Streamlining the brand migration and ensuring consistency across platforms.
- Strategy — Refreshing the brand positioning and modernizing communication channels.
- Transformation — Building a future-ready marketing structure and digital ecosystem.
- Activation — Launching campaigns and partnerships to elevate global awareness.
Results
UBS set out to reshape the industry through the largest merger in financial services history and emerged stronger with renewed purpose and momentum.
50
Successfully transitioned Credit Suisse assets globally.
100K+
Reached employees through a unified strategy.
2x
Employer brand recognition increased after launch.
165M+
Campaign reached millions worldwide.
